The fast fashion industry conveys the numerous manufacturing and market methods which rapidly produce a high volume of clothing in order to follow trends and styles. The collection investigates the move towards a more sustainable effort in which is projected but still to this day not followed. Through a range of media the collection depicts the rapid production problems, labour issues as well as the consumers role within this continuing circle.

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The fast fashion industry is considered a form of disregarded shit not only due to its failure to decline but its disregard to its workers, who are subjected to the cruel sweatshop environment. The industries environmental factors also within the collection display toxic chemicals and synthetic dye, creating an excessive carbon footprint that is commonly disregarded. The collection explores a range of these ideas, emphasising there impact.